Fnord is a word used in newsgroup and hacker culture to indicate that someone is being ironic, humorous or surreal. Often placed at the end of a statement in brackets (fnord) to make the ironic purpose clear, it is a label that may be applied to any random or surreal sentence, coercive subtext, or anything jarringly out of context (intentionally or not). It is sometimes used as a metasyntactic variable in programming. It appears in the Church of the SubGenius recruitment film Arise! and has been used in the SubGenius newsgroup alt.slack. The word was coined in 1965 by Kerry Thornley and Greg Hill in the Principia Discordia and it was popularized following its use in The Illuminatus! Trilogy, 1975.